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@2019 FlipMyFunnel

This event will feature presentations that are practitioner-led - our programming includes like minded peers who have experienced the ABM challenges you’re facing and have figured out ways to overcome them. Now, they’re ready to show you how to do the same thing.

Join us for the FlipMyFunnel roadshow to learn fresh ideas, new developments, and proven solutions from peers who, like yourselves, are working on implementing or scaling ABM programming in their organizations.

Four reasons to attend the FlipMyFunnel Roadshow:

  • Learn from B2B practitioner-led sessions, panels, and discussions
  • Discover solutions to the ABM challenges you’re facing
  • Take away real-world, actionable insights from like minded industry experts
  • Expand your professional network by meeting and interacting with fellow ABM practitioners


1:00 PM – 1:30 PM

Reg/Network/light lunch

1:30 PM – 2:00 PM

ABM Maturity Curve: Good to Great Marketing - Sangram 

2:00 PM – 2:30 PM

Target Best Fit Accounts: Customer Case Study and Facilitated Group Discussion

2:30 PM – 2:45 PM


2:45 PM – 3:15 PM

Creating a Highly Personalized Outreach: Customer Case Study and Facilitated Group Discussion

3:15 PM – 3:45 PM

Metrics of ABM: Customer Case Study and Facilitated Group Discussion

3:45 PM – 4:15 PM

Sponsor Panel - Ask the ABM Experts Q & A - Derek Slayton, Justin Keller, Anna Fisher

4:15 PM – 5:00 PM



DC Metro · April 30, 2019



Sangram Vajre

Co-Founder & Chief Evangelist


Derek Slayton



Stacy Taylor

Digital Marketing Director

Carousel Industries

Ryan Vitello

Sales Development Manager


Justin Keller

VP of Marketing


Brad Gillespie

VP of Enterprise  Marketing


Anna Fisher

VP of Marketing